Here’s what happened in the final 1 infinite loop Apple Town Hall today, before everything moves to the new UFO campus next year:
Apple opened with a short video about the 40th birthday of the company coming up on the 1st. Tim Cook Briefly spoke about the FBI’s misguided attempt at defeating personal security for everyone who uses an iPhone everywhere. Then moved on to former US EPA chief, now Apple enviro director, Lisa Jackson.
After discussing efforts to power stores and server farms with solar and wind farms, Jackson moved on to Apple’s upcycled recycling initiatives. Electronics recycling is great when people are actually motivated to do it. The new program is called Apple Renew and they’ll even help you ship your old devices in for free. Here’s where you can find it online. I love these exploded views:
Jeff Williams spoke about Apple’s health initiatives which are fortunately missing exploded views. Last year they released ResearchKit for people to participate in research studies. This year’s CareKit is a new tool for sharing information about your personal health issues with your doctor and your family through apps created with CareKit.
Tim Cook came back to drop The Apple Watch starting price to $300 from $350. Some stores have been dancing around that price on sale for the past few months on and off. The Watch also got new a few new bands, the nylon ones look pretty cool but they’re almost not NATO-y enough. It also receives WatchOS 2.2 today, which is mainly about internationalization improvements and an update to Apple’s Maps on the device for finding nearby things like restaurants. Here’s what it looks like:
Moving on to tvOS 9.2 software update available for the 4th generation Apple TV today. Split-screen NCAA march madness basketball so you can finally watch four teams at once get the least amount of education their basketball institutions can provide under bullshit NCAA rules. You can now enter usernames and passwords for logging into services with Siri dictation and (finally) bluetooth keyboards which had been supported in previous Apple TV generations. I like mine, just wish it were easier to side-load emulators without having to hook it up to Xcode on my laptop.
Greg Jozwiak introduced the iPhone SE. Apple made four inches great again as was widely rumored with this exact name. I believe this is the first SE Apple product since the Macintosh SE when SE stood for System Expansion. This time the iPhone SE is not getting 3D touch and there is no announced initialism or other meaning behind the name. 3D Touch is the biggest feature of the 6s and 6s Plus missing in the iPhone SE. It still retains more of the squared-circle shape of the 4 and 5 series iPhones it is replacing, and that is honestly a design I preferred in my hand. It’ll be $400 for 16GB. Which is a capacity that very much still needs to go away. $500 for 64GB. Pre-orders are up on the 24th, it ships on the 31st.
After announcing the new 4 inch phone, Jozwiak moved on to reiterating new features of iOS 9.3 which is also out today but were announced in January. Night Shift is f.lux for iOS and is the most important new feature in there. I’ve been waiting for that so I don’t do as much damage to my eyes at night. Great update, wish they had credited or bought out the f.lux people who really popularized the notion.
Phil Schiller came up to introduce the new 10 inch iPad Pro that replaces the iPad Air for anyone interested in that size of device. Huge screen improvements compared to the Air, and it even has sensors to adjust the display so that the color balance and brightness of the display’s white balance adjusts based on the lighting of the environment you’re currently in. It’ll also have the speakers, pencil and keyboard add-ons, and other improvements that already work with the iPad Pro. Though the 13 inch Pro lacks some of the updates seen in the new 10 inch Pro, the 13 inch version still sounds preferable to me. The camera gets a big upgrade to iPhone quality , recognizing that many people are goofily taking pictures with huge tablets so why not.
Today's announcement of the iPad Performa, Centris & Quadra have brought a much-needed clarity alongside iPhone II, II+, IIe, IIg & IIGS.
— Anil Dash (@anildash) March 21, 2016
Schiller calls the new 10 inch iPad Pro a PC replacement, I’m still waiting for Xcode for iPad to cede that. $600 for 32GB, $749 for 128GB, $899 for the new 256GB tier on Wifi. Pre-orders go up on the 24th and it ships on the 31st. The 13 inch iPad gets the new 256GB model at the new high end wifi-only price of $1,100.